Minimal Inspiration was founded by Trina Iovino - Founder and Creative Strategy Director, a lifelong creative and problem solver dedicated to understanding people and elevating their experiences.

A corporate layoff became the unexpected turning point that changed everything. Instead of returning to the familiar path, she chose to pause, reflect, and realign with what mattered most — creating work that inspires, supports, and genuinely serves people. What could have been a setback became the spark for reinvention.

That moment led to the creation of Minimal Inspiration — a premium apparel brand built on the belief that simplicity can be powerful, and that the right message at the right moment can shift someone’s day. Every product is designed with intention, shaped by Trina’s love for clarity, meaningful expression, and thoughtful details.

Minimal Inspiration is more than clothing. It’s a reflection of real life — transitions, growth, resilience, and the quiet motivation we all need to keep moving forward. Each collection is crafted to encourage reflection, spark confidence, and bring a sense of calm and purpose into everyday life.

Trina’s journey from corporate life to creative entrepreneurship is woven into every part of the brand — a reminder that reinvention is possible, and that purpose often emerges from unexpected change.